From your dashboard, “System Options” » “Your Site Settings” » “General Options”

This is where you’ll set your site’s profile.

Blog Title: Enter a keyword-rich site name. (This can be different than the actual site domain).

Tagline: Enter a keyword rich tag-line that will appeal to your Tribe.

Both the “Title” and “Tagline” are used in various directories and external websites, so having these be keyword relevant is extremely important to your success.

WordPress and Blog address (URL): This is automatically set for you as: http://yourdomain.com/blog. Do NOT change this setting as it will throw off your entire site. Themes will not work, articles will not be shown, AND you will not be able to log back into your dashboard.

E-mail Address: Enter the email for the website contact person.

Membership: You have the option of allowing people to “register” on your website, and require them to be registered prior to posting.  These settings are completely optional. If this is something you’d like to enforce, check the boxes, otherwise leave them blank. Just a note on this… by requiring registration to your site prior to posting anything, you may be turning off many visitors that would otherwise participate. Also, by checking on “Anyone can register”, you may notice random users showing up into your User list with no idea who they are.

UTC Time is: Here you will set your time zone to reflect where you are in the world.

The remaining settings are time and date display.  These are already set for you.