Nike’s New Tiger Ad: Brilliant Marketing or Shameful Act?
by Coach Deb · Filed Under: General QuanSite news · New Media Marketing Strategies · online video marketing
Marketing is about controversy. The more controversial, the better the buzz with online video and other New Media channels. And the more bang for the buck you get. But what do you think of the new Nike ad featuring Tiger’s deceased father? Is it brilliant marketing, or shameful exploitation?
The new Nike commercial features a recording of Woods’ deceased father, Earl, gently but firmly admonishing Tiger. The recording was made long before the controversy about his extramarital affairs exploded. Earl Woods, who died in 2006, urges Tiger to live a just life and learn from his mistakes.
Watch the 30-second spot and talk-back
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Personally I think the whole thing is silly. He slipped up (oooops….OK, lots of “slips”) LOL! . . . but it’s his life. No one but the companies he endorses has the right to judge him and pass sentence. He’s not a politician and holds no responsibility to me or anyone else in the general public. If you feel otherwise, you can judge with your wallet.
Is the commercial shameful? Well, in my opinion; it’s not my dad, it’s Tiger’s. It’s his choice. That aside, all I can say is Nike has gotten more free buzz since the ad was released — with off-line coverage and with online video, New Media and Social Networks — than they have in a lonnnng time.
What’s your opinion?
Is this a brilliant marketing move or a shameful ploy?
John Paul Micek is founder of RPM Success Group ® Inc., the leader in software, systems & strategic coaching to double your bottom-line in under 12mos in the New Economy. QuanSite New media marketing software is one of those resources. He is author of the first published book on New Media marketing, the best seller Secrets Of Online Persuasion.
Kinda lame… commercial wise…
much like the spoof commercial is
with the funny ghost dad comments
http://bit.ly/bqFYWW
I say leave Tiger alone and just let him Play!
He’s not a Pastor, he hasn’t preached high
moral standards to live by… he’s just a guy…
trying to play golf.
But that’s just my opinion… what do YOU think?
It contradicts their brand message doesn’t it? Aren’t they the company that says, “Just Do It?”
All kidding aside, it’s not their job to act as the moral compass of anyone and I think it is another lapse in judgment for Tiger Woods to let his deceased father’s voice be used.
It’s the typical crap they try to feed us. Their angel has fallen from grace but Nike will stick by him because they’ll ultimately make more off of him because of his actions than if he had kept up his false image. I quit buying Nike products when they started charging me so much for their products to pay Tiger, Labron and all others I couldn’t care less about (actually before them but I can’t remember their puppets back then, maybe it was Prefontaine). Take the money they’re paying those guys and do some real good with it. Some would say that Nike does so much good sponsoring camps and such stuff but they’re nothing but hunting grounds for the next “big one” to keep people hopelessly overpaying for their garbage. I love Nike like CoachDeb loves AT&T.
Dale, don’t hold back now…tell us how you REALLY feel. LOL! (BTW — I hate AT&T more than you hate Nike and CoachDeb hates AT&T combined…and multiplied by about 25-30 too!)
As an aside — I just caught some of today’s tournament play and the crowd sure doesn’t have any problem with Tiger. BIG applause with his shots hitting the mark! He’s in a grove. (Hmmmm… why does that sound dirty now?
)
That commercial was NOTHING… it was a waste and NIKE must be desperate to delve into that crap for their own “buzz”
What woulda been a better BUZZ was showing Tiger they cared about him, helping him get away to practice his craft, clear his mind, help redeem himself
Yea, he made a mistake, BIG mistakes…..
Nike shoulda made a commercial showing him back in training and back being a family man….
Instead, they embarassed him more and pissed me off
Now I REALLY think NIKE sneaks suck!
NO kidding!
Thnx JP!
–Z–
What the HELL is wrong with Tiger? Why he allowed Nike to do is to him?. He ought to be a man again and tell everyone to F..Off. This is personal matter and that is it. Somebody ought to expose some hidden skeletons from Nike and then put them all over the internet and lets see their reaction! I am disappointed on Nike that they would do this to a great golf player.
SHAME, SHAME, SHAME ON NIKE….
NIKE “JUST DON’T DO IT AGAIN”
Brilliant marketing.
I’m with you, JP – I think it’s rather dumb and pointless. I do think, however that the “moral majority” will think it’s something Tiger deserves – and doesn’t he look like the naughty boy who got caught.
It’s so interesting to me how we treat celebrity. It’s the same whether it’s sports, acting, music, models – and now even politics. The higher up the ladder, the more you are prevented from having anything like a private life.
While I whole-heartedly disapprove of what he did, I think he was more stupid than anything else. I wonder how many of us would be able to withstand the kinds of pressures “rock stars” deal with daily?
In the end, it’s his life. I say let him and his wife and their attorneys and therapists sort it out. Oh, the accounts, too.