Scott Monty from Ford, interview on ROI in Social Media (with Coach Deb)
by iDeborah · Filed Under: FTC · Interview · Social Media
Scott Monty was interviewed by Coach Deb at Blog World Expo in Vegas this year, and revealed statistics that may shock companies using traditional marketing and advertising and ignoring social media. Scott Monty shared a lot in the back seat of the new Ford Taurus that was “caught on tape” and shared in the video below.
Today, Ford is celebrating the finale of “The Fiesta Movement“ in Los Angeles, with a huge reveal party where 100 of their “secret agents” will be celebrating with over 1,000 registered guests as they reveal their newest car, “The Fiesta” at the Fiesta Party
Join me and Scott Monty in LA tonight at the Fiesta Party by registering for the party for free with this link: http://bit.ly/FiestaParty
Dec 1, 2009, from 8pm – midnight at the Hollywood Palladium (6215 W Sunset Blvd, Hollywood)
Enjoy this video with Scott Monty, from Ford, in an impromptu interview with Coach Deb in the back seat of the new Ford Taurus at Blog World Expo in Vegas.
We talked about a variety of important topics in a short amount of time in the surprisingly comfortable Ford Taurus, on display of the Blog World Expo floor in Vegas this year.
Topics covered in this mini-interview:
- Scott Monty’s role at Ford
- How the Ford company approaches social media strategically
- Shocking ROI stats for the non-believers of social media
- FTC regulations and how Ford views the law
- Ford’s Fiesta Movement
- Back-story of how Scott Monty ran into Coach Deb and their first meeting on a plane
- The truth about Government Bailout funds and Ford
Special Thanks go to Bryan Elliott for filming this impromptu interview, from the driver’s seat of the Ford Taurus (which you’ll learn what special features are enjoyed from the Driver’s Seat of this tech-savvy, new “comfort-car”.)
Love this quote by Scott Monty in this video:
“Social Media is not about pushing a marketing message out, but rather it’s about Building Trust & Relationships over time.”
He SO Gets it, has successfully conveyed this message to Ford, and from the stats he shared in this video – it’s proving wildly successful in re: to real ROI for Ford.
Great interview Deb! I gotta say, I’m super impressed with your interview skills
I’m also super impressed with what Scott is doing and Ford for making some big changes.
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This post was mentioned on Twitter by JPmicek: Scott Monty from Ford interviewed by @CoachDeb on Social Media ROI http://su.pr/379DW1 Amazing stuff!…
Very informative video!
Scott Monty’s role at Ford is really a cool one! Learning how the Ford company approaches social media strategically was really insightful.
The whole Fiesta Movement makes alot of sense to me now!
Great job Coach Deb you were sexy and smart as usual!
Take care,
Sinerely,
Elly
Any News on the Mustang? Surely you deserve it.
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