There’s a quiet war being waged in the business world. Up til now you’ve been a casualty. Apple is taking aim at Adobe and you’ve been caught in the cross hairs as well. Here’s an update on how to automatically boost your online and mobile video exposure. And if you’re a premium member on QuanSite new media online marketing software, it’s 8-10x faster too! Here’s the scoop . . .

Apple’s iPhone anti-flash online video marketing assault

Apple has had Adobe software as a target since the release of the iPhone. And now with the release of the iPad the assault has reached a new level of damage.

You see, Apple definitively states that NO applications (apps) on the iPhone and iPad environment can use Adobe’s Flash software platform. That’s why, if you’ve ever tried to view most online video (including those on your QuanSite) on your iPhone, all you saw was a blue box where your video should be.

For most websites that use flash video, it means that their videos cannot be viewed on a hand-held device or smart phone.  The iPad revolution sweeping the globe will cause many business owners to miss the opportunity to connect with the new consumer who browses the internet with their iPad, iPhone or other mobile device.

Sure you could use a YouTube video embed on your site. But that comes with a host of big negatives for business owners like yourself. For example, you already know from the QuanSite base trainings and the Quaniversity Online Marketing Edge Program that using a YouTube embed provides a doorway for visitors to exit your site. Ads, including your competitors videos, will actually play on your site. Plus, a YouTube video player does NOTHING for your branding (and in most cases will actually damage your brand due to default player settings.)

But here’s the great news . . .

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Marketing is about controversy. The more controversial, the better the buzz with online video and other New Media channels. And the more bang for the buck you get. But what do you think of the new Nike ad featuring Tiger’s deceased father? Is it brilliant marketing, or shameful exploitation?

The new Nike commercial features a recording of Woods’ deceased father, Earl, gently but firmly admonishing Tiger. The recording was made long before the controversy about his extramarital affairs exploded. Earl Woods, who died in 2006, urges Tiger to live a just life and learn from his mistakes.

Watch the 30-second spot and talk-back

Talk-back & share the Quan

Personally I think the whole thing is silly. He slipped up (oooops….OK, lots of “slips”) LOL! . . . but it’s his life. No one but the companies he endorses has the right to judge him and pass sentence. He’s not a politician and holds no responsibility to me or anyone else in the general public. If you feel otherwise, you can judge with your wallet.

Is the commercial shameful? Well, in my opinion; it’s not my dad, it’s Tiger’s. It’s his choice. That aside, all I can say is Nike has gotten more free buzz since the ad was released — with off-line coverage and with online video, New Media and Social Networks — than they have in a lonnnng time.

What’s your opinion?

Is this a brilliant marketing move or a shameful ploy?

John Paul Micek is founder of RPM Success Group ® Inc., the leader in software, systems & strategic coaching to double your bottom-line in under 12mos in the New Economy. QuanSite New media marketing software is one of those resources. He is author of the first published book on New Media marketing, the best seller Secrets Of Online Persuasion.

Online video is a killer business tool. Rapport, trust, more sales . . . they’re all possible with online video. But like other New Media online marketing methods — only when it’s done right. What’s the right way? Let’s take a look at a killer 7-minute video example right now and see.

First — tell em’ what you want em’ to do

“The following is a product advertisement. You are going to be bombarded by visuals of great looking products, and then entertained by motorsports eye candy. Do not resist the temptation to purchase the products when prompted to do so. Enjoy!”

When’s the last time you watched an online video that gave you a warning like this right up front? You’d probably expect anyone who made a video like that to have a dozen or so views right?

Well, how about over 13-million views on YouTube alone.

Surprised?

Watch this video and you’ll see why

Capturing hearts, minds and pocketbooks

If you’re not in the target audience I hope you can see what was done here. If you fall into the target audience, you felt it.

The formula is simple. Know your audience and their wants, needs and dreams. Then stir emotions so deeply that your products stick in their minds, then and only then will you win both their pocketbooks and loyalty in today’s cluttered marketplace.

Simple isn’t always easy — unless you make it hard

Don’t get hung up on the production quality of this video. Don’t focus on not being able to drive a 600hp car sideways at 100mph you’ll miss the point. It’s the principles encapsulated in this video that are immediately applicable, no matter what your budget or driving skills.

For one thing, you should get the point that you CAN blatantly promote your product or brand using New Media in your online marketing . . . IF you give value in return. In fact, I argue that if you try to “fool” people with a bait and switch, or  beat around the bush — that will kill any chance of your getting results with your videos.

On the other hand, did you notice the subliminal product positioning throughout?

What else did you notice?

Talk back and expand the Quaniverse

• What did you think of the video? (Did you watch the whole thing?)

• What marketing principles did you see in action in the video?

• How did the “warning” at the beginning of the video affect you? Did it bother you or cause you to actually pay more attention and actively look for the products?

• What one idea could you walk away with to improve your videos?

Take a minute to talk back below now. Would love to hear your thoughts.