QuanSite members getting the most from this New Media online marketing software are a smart bunch. They know all about the power of online video and how it can create surging streams of qualified and motivated visitors, deepen connection with your followers, advance trust and boost sales. If you’ve got an  eagle-eye you may have already spotted an improvement to the QuanSite Mega Video Blaster module in the past few days.  We’ve made a few changes that will make it even easier for you to market with New Media and engage your Tribe with online video.

Here’s how we’ve made things even better . . .

The QuanSite Mega Video Blaster is Smarter!

Many of you have been actively leveraging video to build your brand, increase rapport and trust, and make more money using your QuanSite software.  If you’re not familiar with the power of the Mega Video Blaster built into the New Media Dominator module, here’s a brief overview:

• Upload your video through your QuanSite Admin panel
• QuanSite takes your uploaded video and  automatically converts it into a universal online format
• Then the QuanSite software automatically creates your branded player on your site
• And the New Media Dominator even automatically syndicates your video to the top 12 video sharing sites at the same time to create more channels of targeted inbound traffic if you like.

The thing is it just wasn’t as fool-proof as it could’ve been. A few of our members ran up against some challenges when trying to use the Mega Video Blaster module.  Many of the errors were minor, stemming from an improper format for your video file name or trying to use an unsupported file type.  And while our Customer Support team would help resolve errors, we decided to add a few new features to the Mega Video Blaster that would help eliminate the frustration some members experienced when using the wrong file type or naming format.

So our crack programming team went to work. We took a look at the two main challenges faced by members when using the Mega Video Blaster module and came up with the solution.  Now you’ll never be faced with an error due to the wrong format for your file name again!  Once you upload a video to your EZ-SEO home page, any blog post, or your Marketing PRO pages using the Mega Video Blaster, your file name will be instantly converted in to the correct naming format.  No need to worry about spaces in your file name, just upload your file and the Mega Video Blaster module takes care of the rest.

But we didn’t stop there . . . we’ve made the system even smarter!

Another

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In part two of this New Media Marketing series we looked at three more profitable precepts of marketing with the 5-Channels of New Media: blogs, online video, podcasts, social networks and social filters.

They were:

If you missed the first article and want the full details on the first five profitable precepts you can get all the juicy details here in Part One and Part Two.

Here are the next three profitable precepts for marketing with New and Social Media.

#6. Participate, comment and converse in context

If you enter a conversation on a blog or in a Social Network, take the time to find out what’s being talked about so you’ll have a better chance of successfully contributing. I know this sounds obvious, but you’d be amazed at how many well-intentioned entrepreneurs I see all excited and fired up about their product or service treat EVERY interaction online as a chance to mention what they do.

Instead, observe your target audience. Remember your Tribe’s wants, needs and desires. What are they looking for? How can you solve a problem, meet their needs, or remove pain? Remember — people buy YOU before they buy what you’re selling.

Contribute in context. Make sure your comment adds to the conversation in some meaningful way. Don’t just say, “Oh yeah, I wrote an article about that on my blog, go check it out.” This is the fastest way to break rapport and ruin relationships in the online community. Your comment is your opportunity to prove that what you have to share is valuable – the more valuable, the more likely people are to check you out further.

#7. Content that counts is linkable

If you post any type of content (written, audio, images, video), people need to be able to reference it on their blog with a permanent link for all of your content.

QuanSite software takes care of this automatically. However, as you create new content, it needs to be searchable, and able to be indexed and referenced. There should be no “rotting links.” This happens when a site posts an article then moves it to an archive. The original link changes with no auto-forwarding feature, or worse, you get a “404 error: page cannot be found.” These annoying things stop the new-media marketplace from working properly, and stop your credibility almost immediately.

#8. Assume that readers will enter your site from any page

Old-school Internet thinking: Put up a Website or sales page and visitors will come to your site though the home page and then spider out into those other pages.

Today, your search-engine rankings come from the keyword-rich content in your QuanSite business blog module. When people visit your domain coming from a regular search engine, they’re could land on any post or page on your blog.

E-mails, tweets or poss on Social Networks can reference you. Other blogs can reference you. If that happens on a post that went up three weeks ago, there may have been a dozen posts since then, so they’re now entering your site through the archives section.

Think about what your blog site looks like: how it is structured for name capture? Does it take the conversation to the next level, and making the relationship with your readers even more personal?

Successfully marketing in the New Media Marketplace requires a different mindset. These profitable precepts are simple, but by using them along side persuasion triggers and solid conversion principles you’ll see your online marketing results soar.

In the fourth and final part of this profitable precepts series we’ll cover participation on individual pages; along with testing and tracking.

John Paul Micek is founder of RPM Success Group ® Inc., the leader in software, systems & strategic coaching to double your bottom-line in under 12mos in the New Economy. QuanSite New media marketing software is one of those resources. He is author of the first published book on New Media marketing, the best seller Secrets Of Online Persuasion.

In part one of this New Media Marketing series we looked at the first two profitable precepts of new media marketing with the 5-Channels of New Media.

They were:

1. Be a market thinker, not a product pusher
2. Participate and profit without becoming an evangelist

If you missed the first article and want the full details on these precepts and discover how you’re in danger of being hacked to pieces by a hoard of midget Ninjas if you ignore them — you can get all the juicy details here in Part One.

Speaking of midget Ninjas, a few of our coaching clients emailed me asking me to explain where midget Ninjas come from. (Come on guys and ladies, it’s OK to post your comments here instead of emailing us. ) Anyway, as far as midget Ninjas, I know most come from a remote island chain in the Western Pacific. But if I were to reveal the exact location of that island, I’d be sealing both your and my fate at the same time.

Within minutes, a midget Ninja that’s been hibernating at the back of your refrigerator behind that 3 gallon jar of olives from Costco would awaken to snuff out your life. I don’t want that to happen to you or me, so unfortunately we’ll have to keep the midget Ninjas home location a mystery.

But what I can share with you today are three more profitable precepts of marketing with New and Social Media.

#3. Connection is key

A conversation can occur one-on-one. Or as we’re talking about here, one-on-one x 1,000, one-on-one x 10,000, or even more. Seth Godin predicted this trend of leveraged marketing back in 1999, and most companies STILL haven’t gotten it. Marketing is permission; it’s not interruption.

Interruption marketing (the way old-school advertisers and mass marketers are still trying to do it) doesn’t work anymore. Marketing is permission and permission is only gained after engaging and listening. If you haven’t read it already, Permission Marketing is a great little book where Seth explains this all in more detail.

Once a conversation takes place, a relationship is formed. You nurture that relationship and you build rapport. That rapport leads to trust, and eventually to influence and persuasion. Not influence and persuasion in the way those terms have been bastardized by political correctness, but in a good and healthy way that exists in any relationship.

#4. Understand and honor the wants, needs and desires of your Tribe (target audience)

Your ideal audience of prospects and clients is dying to tell you what they want. But if you don’t know exactly who they are, you can’t use new media to make marketing easy.

Take the time to sit down and define your ideal customer. And don’t just focus on the typical demographic descriptors. Look at psychographics and emotional wants, needs, and desires. Draw as complete a picture as possible and finding members of your ideal audience already gathered together will be a comparative “breeze.”

This is just good solid Marketing 101. But it’s surprising how many business owners don’t have a clear and specific description of who their target market is.

#5. Listen, learn, observe and adapt

There are two types of listening and observing:

Active listening is like being at a party: you’re interacting and you’re engaged. This type of listening is where you build build rapport and trust.

Passive listening is like being behind the glass of a focus group: you’re observing the market or your target audience from a distance. This type of listening is where you can discover the specific hopes, fears, wants, needs and desires of your Tribe. What just a few years ago large corporations paid $10,000 to $20,000 for a day with “focus groups” you can now get for free with a plan and the knowledge of where to look in Social Networks.

Both forms of listening are necessary in the New Economy. And both are easier than ever before because the New Media Marketplace is so connected, dialog is so active in social networks, and search engines are so well adjusted to the new LIVE nature of the Web.

In the next installment we’ll take a look at the profitable precepts of marketing with New and Social Media that have to do with participation, conversing in context, and linkability.

John Paul Micek is a co-founder of the RPM Success Group ® Inc., the leader in software, systems & coaching to double your profits in 12mos or less in the New Economy. QuanSite New media marketing software is one of those tools. He is author of the 1st published book on New Media marketing, the best seller Secrets Of Online Persuasion.