Well, the winner of the first Zero-to-Quantastic Site Optimization Contest contest should be proud. She not only won the $400+ prize package by taking action to make BIG improvements on her QuanSite reaping BIG results for her business. She laid out a how-to road map for you to follow and proves to you through a very impressive case study what’s possible when you take action and put the power of QuanSite to work.

And the winner is…

All the Aussies in the house shout “Ozzie-Ozzie-Ozzie, Oi-Oi-Oi!” It’s Karyn Clarke of Sydney Australia!

Karyn is the 1st Place winner of the $400+ prize package including a cool new 8 Gig iPod Nano, incredible Bose In-ear HD Headphones, a signed copy of Secrets of Online Persuasion and Twitter Revolution, PLUS one month of her QuanSite software membership paid for by us.

The Runner-up is Judy Zavislak who wins the $140 prize package for herself; including a signed copy of Secrets of Online Persuasion and Twitter Revolution, and one month QuanSite software membership paid by us.

Congratulations to everyone who entered the Zero-to-Quantastic Site Optimization Contest contest. if you used the contest as motivation to improve your business by improving your QuanSite and if you took action and stopped procrastinating — you’re a winner no matter what the results.

WATCH FOR IT! The next contest will be starting soon! You could be the next winner!

What you can learn from the amazing results of the winner . . .

Karyn’s results are nothing short of amazing. But honestly — ANY QuanSite software member can do the same. If you take focused action and use the QuanSite New Media marketing system the way Karyn did it’s within your reach. The following case study will be an inspiration to hundreds of entrepreneurs I’m sure.

The Site Optimization case study

Here’s the case study on Karyn and her site hubsitebuilder.com will show you what you can do when you put your QuanSite to work for you.Keep in mind as you review every word, stat and image below; that Karyn was new to the QuanSite system and unleashed it’s power to accomplish these results in less than 30-days!

And most AMAZING (and this should be a BIG inspiration to you) . . . Karyn is a 61-year old grandmother with no technical experience and who admits to initially stumbling over techie terms when she first started working with clients.

Jeesh! I’m excited to get rolling into this case study myself!

The kick-off; Karyn prepared effectively

• She took an account of where she was at so she had an accurate picture of her starting point (Click Here to see Karyn’s “before” videos of her QuanSite)

• Karyn laid out a plan and set the targets she wanted to hit in the 30-day Site Optimization contest. This is AWESOME! Click Here to see how Karyn set herself to successfully follow-through and take serious action by setting clear specific targets for herself. (PDF opens in new window)

• In her contest submission essay, Karyn clearly defined the vision for how her QuanSite site optimization related to her business goals and what it would do for her long-term business growth.

The amazing results . . .

BEFORE

- Karyn began the contest with NO notable ranking for her targeted keywords.

Click Here to see the thorough review of the keywords important to Karyn and the pre-contest results

- She had NO videos online.

- Before the site optimization contest her Alexa ranking was lower than 3.5-million.

Ranking number 3,576,615 out of all sites on the Web for traffic is actually not bad at all. BUT wait til you see what Karyn accomplished with the QuanSite New Media marketing system.

AFTER

At the end of the 30-day Site Optimization Contest Karyn had achieved incredible Search Engine ranking results. Especially when you consider that she completed less than 1/2 of the new content she had planned on creating.

QuanSite delivers an AMAZING 1,000% Google 1st page ranking improvement — literally!

Karyn used her QuanSite New Media marketing software to go from Zero page-one results to 6-out-of-11 positions on page one of Google!

What you see above is EXACTLY the type of result that should have you jumping for joy. As we’ve proved with our own sites, and as many of our established QuanSite software members have proven — in many niches, the QuanSite New Media Marketing software makes it possible to get top search engine rankings without tons of content or posting every other day all year long.

Results like these just takes knowing:

Read the rest of this entry »

When marketing with the 5-Channels of New Media: business blogs, online video, podcasts, social networks and social filters — there are some precepts that you must follow. Similar to advanced practice in secretive martial arts; If you break these precepts you’ll die a horrible painful death being ripped apart by a gang of midget Ninjas!

OK, so they aren’t really precepts in the true sense of the word. They weren’t written in stone by the finger of God. You won’t be struck down by lightning if you break any of them. And it’s likely you’ll escape the wrath of those pesky midget Ninjas.

Seriously though — much of what you’ll read about New Media Marketing is laced with personal opinions and common practices positioned as so strongly as rules that you’d think they were commandments.

Now don’t get me wrong, some rules are good (and necessary) in many areas of life. But very often in business and marketing rules do nothing but hinder creativity and create a herd of mediocrity. Sometimes, to spark creativity, you just have to poke fun at the “rules.” Remember that “industry norms” make you normal, and in the New Economy — average is death. Profitable precepts make you stand out and move you to the top of the pile.

The only rules worth remembering are the ones that help you NOT to break rapport with your ideal audience

When you’re getting started marketing with New Media, the only rules worth remembering are the ones that help you NOT to break rapport with your ideal audience. And the only guidelines worth following are those that help you develop the right mindset for Marketing with New Media. A mindset that helps you focus on people, participation, and persuasion.

Marketing success through failure

One piece of advice my Dad gave me when I was 12 has always stood out for me over the years, “Don’t just learn from other people’s success stories. You’ll learn more from other people’s mistakes, so you won’t have to make them yourself.”

When it comes to online persuasion and influence, there are things you can learn from the success and failures of other business owners. This is what will give you a huge edge over your competitors who don’t know any better.

Now I’ve made a lot of mistakes before I came up with these ten precepts as a primer for New Media newbies. Over the next few posts, we’ll take a look at these ten profitable precepts for successfully marketing with New Media.

These guidelines come from over 12,000 hours of research and testing with our coaching and consulting clients and QuanSite members, as well as our own personal experiences. If you break them once, you may not get caught. If you break them over and over again, you’ll feel it where it hurts – your profits…pocketbook…ego — or all three!

Let’s get started with the first two New Media marketing precepts since they’re the easiest to follow:

1. Be a market observer, not a product pusher

This means you are going to be part of the marketplace without being engulfed by it. The goal is to look for problems people have and solve them.*

Contrast that with the typical salesperson or traditional interruption-type advertising campaign. They’re all about pushing a product or service, with no regard for the end user. The focus is on one more sale. Like a crack dealer pushing a temporary high for a quick buck, these product pushers have no regard for the long term satisfaction of their clients and customers.

The market leader defines his or her ideal audience, then looks to understand, interact with, and ultimately deliver what people in that ideal audience want, need, and desire… persuasively, without ramming another offer down your throat.

(*Note: Ultimately to maximize persuasion, positioning and profits; this means becoming a leader using the principles of Tribal Seduction. Something you’ll be learning lots more about here.)

2. Participate and profit without becoming an evangelist

Observe, participate, and leverage the new media marketplace without getting caught up in the hype or the technology. You want to always stand guard at the door of your mind while participating. But don’t follow the Social Media crowd who blathers on endlessly about New Media this and Social media that . . . it gets old real quick.

Many evangelists tend to be hammers and, therefore, see every problem as a nail. When’s the last time you had a pleasant experience with a self-admitted street evangelist? You get the point, right?

Just like any other idea or technology, when enough people get going in a line, it’s just like a flock of sheep headed back to the pen. You need to stay outside of that herd mentality. If you enjoy using New Media channels and they work for you and your business, great! But share your excitement by example, not by evangelism.

It’s like a saying I remember one of my old pastors using; “Preach the gospel and sometimes use words.” Constantly innovate using lateral (instead of literal) thinking, and keep an independent mindset. You’ll win more fans and profits, and have more fun in the process too.

In the part two of this series we’ll reveal two more profitable precepts of marketing with New Media that will help you connect with your ideal audience… even if they’re a bunch of midget Ninjas. … Hey! Where’d those damn midget Ninjas come from again!?

John Paul Micek is a co-founder of the RPM Success Group ® Inc., the leader in software, systems & coaching to double your profits in 12mos or less in the New Economy. QuanSite New media marketing software is one of those tools. He is author of the 1st published book on New Media marketing, the best seller Secrets Of Online Persuasion.

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WOW! The last 30days flew by fast and the QuanSite site optimization contest wrapped up yesterday on the 25th. While some people got caught up in day-to-day distractions — there were stand-out entrepreneurs who took action and made big improvements in their business by improving their QuanSites.

Of notable progress among the contestants who properly entered are (in alphabetic order):

- Karyn Clarke
- Mike T. Nelson
- Rebecca Pulliam
- Judy Zavislak

As per the Zero-to-Quantastic Site Optimization Contest guidelines we’ll be thoroughly reviewing before screen-shots, goals, essays and the final results of all properly submitted entrants. After 30-days of effort it’ll be exciting to determine and announce the winner and runner-up on Thursday January 28th!

Congrats to everyone who entered and used the contest as the motivation to improve your business by improving your QuanSites. If it helped you take action and stop procrastinating — you’re a winner no matter what the results.

Watch for the announce the winner of the $400+ prize package including the 8Gig iPod Nano and Bose headphones on Thursday January 28th.

OK, I admit it. I’ve been dumped because of a date or two in the past. Sometimes it stings more than not having a date at all since you get your hopes up. That’s when a date leaves you lonelier than if you never had one to begin with.

Well, it’s the same thing with your site. Having a date on your blog posts can actually kill your chances of winning over that ideal prospect or client. And by having that date showing you end up lonely and with less money in your pocket to boot!

Follow me here and you’ll see how this relates to you and the latest upgrade to the QuanSite online marketing system.

Watch & learn how to fix the bad date blues

About the NEW “Hide Date” feature in the QuanSite Business Booster Blog Module

The upgrade for the “Hide Date” option has been applied to all QuanSite member sites. The setting for it is in the general site setting area, there’s a check box at the bottom of the page to hide the date. To hide the dates on posts and pages in your QuanSite Business Booster Blog Module, simply check the box next to the words “Hide Date” and hit the save button.

That’s it! Wallah! You avoid pre-framing visitors negatively with older dates showing in your QuanSite Business Booster Blog Module. And more importantly — no more getting dumped because of a bad date.

The Hide Date feature is working great on all stock and modified QuanSite site skins*. If you have a completely custom skin on your QuanSite, we might need to make a small change to the skin files for you. So if you activate the “Hide Date” option and the date still shows, just submit a support ticket and we’ll go in and make the change manually for you.

And as far as your archives — the cool thing is that the Hide Date feature DOES NOT affect the archives function. The post archive and links to the different months in your Business Booster Blog module will still be there and still display chronologically.

* Note: There’s one skin where hiding the date was out of the question as it’s an integral part of the design. That is the Zinfandel skin. The year is not showing though, just the month and day.

Talk back & let us know what you think

The QuanSite team is continuously hard at work improving the software to make it more effective for entrepreneurs like you. The NEW Hide Date feature is a simple, elegant and oh so powerful example.

• What’s your opinion on the idea of getting dumped because of a date on your site?
• Have you ever let a date on someone else’s site pre-frame you in a negative way?
• What do you think of the new Hide Date feature?

What do you think? Share your thoughts now in some intellectual graffiti in the comment area below.

Other Relevant Posts in This Series

1. The Power of You: Keys to Persuasion and Profits in the New Media Marketplace (Part 1)
2. The Power of You: Keys to Persuasion and Profits in the New Media Marketplace (Part 2)

In part one of this article, we examined why old-school interruption style marketing is dead, especially online. We looked at one cause of the demise of interruption style marketing, the “Delusional Coma”. Then we showed how you can reverse that common online marketer disease and use it to your advantage with the Tribal Seduction Formula; CHARM™ (Captivate – Hook – Advance – Reinforce – Motivate).

As you read through part two, you’ll quickly see how to transform the challenges of marketing and selling online into big advantages for you.

Let’s get right to the second major cause for the death of interruption style marketing…

Reversal #2: The waves and the weather

In the regular off-line world, weather is simply a set of meteorological conditions we experience in any geographic area. The marketplace is no different.

If you were to assume the conditions of the online marketplace are the same as last year, that would be just as silly as crossing the Rocky Mountains in January without checking the weather forecast. Don’t try this at home kids… either one will lead to injury or death!

Today’s online marketplace is a new world thanks to the influence of New Media and Social Media. And this is a big problem for many marketers.

Old school marketers resistant to marketplace changes are like Eskimos building igloos in Hawaii. They can be the best at what they do, but continue to rebuild what won’t work in this new online environment.

Three years ago a shift in the mainstream marketplace began like tiny waves lapping away at the shoreline. Today, those changes have become a tsunami of change sweeping across the business landscape.

That tidal wave of transformation is powered not so much by New Media itself but by the illusion of control that New Media gives to the “man or woman on the street.” (Yes, it is an illusion, and we’ll be discussing in detail how you can covertly harness and benefit from this sociological fact as time goes on.)

The reality of the marketplace is this; the “average Joe and Jane” have grabbed their surf boards and are freely riding the waves of the New Media marketplace. They “get it.” The ones sitting on the shoreline watching in fear are small business owners, marketers, and sales professionals.

Some eager marketers do dive in. They doggie-paddle furiously, trying to peddle their wares using New Media channels with old-school marketing tactics. But as they flail about in the fast moving waters, they’re caught up in hidden rip-tides and swept away very quickly. Their videos, posts, podcasts, and entire web presence flounders as the marketplace pummels them like a 40-foot wave on a black-flag beach day.

There are only so many more days they can crawl back up on the beach of constrained thinking and return to poorly veiled versions of their old tactics. Soon the rising tide consumer control will swamp the beach, and their businesses. Trust me — you DO NOT want to join them.

So how can you dive in to the New Media marketplace and not get swamped?

Well, there is the obvious — following along, engaging, and making connections here at QuanSite.

But the most important action you can do is to grasp this simple persuasion mindset:

People buy WHO you are, NOT what you are selling.

Re-read that and let it sink in for a minute.

No matter how good you are at what you do in life, it’s not as important as who it is you are.

Once you grasp that mindset, get out into waters of the New Media Marketplace. Don’t wait until things are perfect or the timing is right. Get out there now!

There are three ways for you to start applying this new mindset to earn a heck of a lot more profits (and make it easier too.)

1. Find the influence leaders (those who gather Tribes of raving fans in social networks, blogs, podcasts, online video, and even off-line on specialized cable channels). Observe who these people are, what they do, and how their fans respond.

2. Start interacting to establish your online persona and brand.Scott has a great series filled with lots of tips and strategies for networking in online communities. And Deb has a great video series on how to harness the power of MySpace and its’170-million+ members.

3. If you’re the sharp marketer I know you are, (and yes I know that you’re a savvy person because you’ve read this far,) then building a true “Web presence”, not just a Web site should be tops on your list too.

“Web site” vs. a “Web Presence”

A Web site sits there and you work for it. You drive the traffic, the content is only seen by people who come to it, and it is a one-way channel.

A Web presence on the other hand — it lives and works for you… 24-7-365! Add content to different New Media channels and each channel will work for you, bringing people from targeted Tribe to you. You can use individual channels like blogs, podcasts, online video and social networks combining them on your own with list-building and conversion sites. OR you can use a complete integrated Web presence builder like the QuanSite New Media marketing system.

No matter which route you start with, remember the Tribal Seduction mindset of “WHO is more important than WHAT.”

Don’t worry about finding people succeeding in online persuasion in your niche. It’s actually an advantage to model ideas from outside your niche or industry. Just start out with two or three of the most popular shows, sites, or personas for each channel and follow them regularly.

When you do this you’ll begin to see the “Who you are, not what you’re selling” principle at work. And as you learn more, you’ll be able to put it to work for you.

You can use both the Delusional Coma and the Waves and Weather to your advantage. These two factors are working together, and they’re changing the rules for marketing online.

No longer can you just be a Marketplace Molester, “info-product” pusher or List Pimp

It’s true both online and off-line, (unless you want to work 4-times as hard for a fraction of the results.) The big bucks and the big fame are being garnered by those who use the Tribal Seduction Formula of CHARM to continuously move people to higher and higher levels of seduction.

If it’s not obvious to you yet, it will become crystal clear as we begin to reveal more of the Tribal Seduction mindset needed to win friends and influence people in today’s marketplace.

As we roll into Tribal Seduction strategies, and various studies or commentaries on online marketing strategies that work with people (instead of using them) — you’ll see how you can win where yesterday’s gurus are faltering.

John Paul Micek is a co-founder of the RPM Success Group ® Inc., the leader in software, strategies & coaching to double your profits in 12mos or less in the New Economy. QuanSite New media marketing software is one of those tools. He is author of the 1st published book on New Media marketing, the best seller Secrets Of Online Persuasion.

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Other Relevant Posts in This Series

1. The Power of You: Keys to Persuasion and Profits in the New Media Marketplace (Part 1)
2. The Power of You: Keys to Persuasion and Profits in the New Media Marketplace (Part 2)

Interruption. Abuse. Molestation. We don’t tolerate it face-to-face and go to great lengths to avoid being labelled as an abuser. So you’d think it would be common sense to avoid the same things when marketing online. Sadly, many business owners and marketers still don’t get it. And New Media evangelists don’t help since most miss the mark with their advice too!

Forward thinking people like you already realize: the interactivity and illusional control of New Media require that your marketing methodology change.

Let’s face it, the toleration level for interruption marketing is getting lower and lower. Abuse of customers and molestation of prospects meets with retaliation by hordes of people rapidly spreading warnings across syndicated channels. As a result, the conversion rates for the top internet marketers in many cases are down as much as 40% over the last 24-months. And “list churn” (the constant loss and replacement of new prospects) due to overly-aggressive marketing has turned from being an “equally balanced loss and gain” to a carnivorous cancer that is “slowly and consistently eating away at list size.”

Just imagine. If old-school interruption marketing methods are becoming less and less effective for the “big players,” how much more of a negative impact do you think it has on the average small business owner, sales professional, or online marketer?

Look around you. Locally or nationally, inside your industry or outside your niche, it’s the same. Online and off-line you see response rates for mainstream businesses and major online marketers alike plummeting.

Delusional comas, List Pimps and waves of persuasion

If you’ve ever felt like you’re at a disadvantage to “more experienced” marketers — good news! There’s no need to worry!

The less you know about old-school marketing time-lines and the thoughtless application of persuasion triggers, the better off you are. That’s because marketing with New Media is, in many ways, the reverse of traditional marketing. It’s easier to start out fresh in a new direction than to slow your momentum and do a complete 180-degree turn.

Yet even if you are a more experienced marketer, there is not only hope — you can have an even greater advantage once you reverse your mindset.

Whether you are a New Media marketing newbie, experienced marketer, or even brand new to branding and business online — I would like to help you experience the growth and profits that can come from applying the right formula with the right mindset.

The sharp decline in the effectiveness the traditional interruption style marketing has two root causes. Two causes that, with small actions on your part, can be reversed.

Let’s take a look at both of these causes, and some New Media marketing and Tribal Seduction solutions you can use reverse both of them into advantage FOR you!

Cause #1: The Delusional Coma

When you look at the tactics of “internet marketing gurus” or online heavy hitters, anyone with common sense can see why their conversion rates are plummeting. Their mindset is to think of people as a “herd.” You’re an e-mail on a mailing list or a subset of their target market that shares similar characteristics and acts in a predictable way.

There is validity to the idea that “group think” and emotional triggers cause subconsciously automated reactions with groups. It’s true. (*Note: these psychological truths are used in New Media marketing to effectively persuade people into action. But it is done through seduction instead of coercion.)

But that does not mean that you abuse those psychological loopholes solely for your advantage. And picturing your prospects and customers as a herd of unthinking cows is not going to break you out of a delusional coma.

That mindset is downright offensive. And marketers tactics spawned by this thinking are no different than pimps who exploit the base needs of teen runaways.

Most valid persuasion triggers have been abused, overused, and perverted online into subversive tactics that are haphazardly tossed around like pixie dust. Like a soldier in battle who no longer flinches at gunfire, the average person becomes desensitized to the bombardment of manipulative methodology and is no longer responsive to the trigger.

The Reversal

So how do you know if you’re living in a delusional coma? And how do you break out of it?

It’s simple. If you continue to do things the way they’ve always been done, refusing to reverse course even in the face of a rapidly changing marketplace — you are in a coma!.

And note: we are talking about the ability to “reverse,” not just adapt. That’s because the aggressive battlefield-like marketplace of the 20th Century has been replaced. Today’s marketplace has an environment more like a noble court structure, where courtesans and coquettes hold the real power.

The battle for hearts and minds still rages on. Except now it requires a covert, seductive approach. Breaking free is a matter of reversing your mindset. And this my friend, is easier than you might think.

Take for example the normal “relationship building” sequence of the typical online marketer.

An old-school marketer manages to “capture” your attention and get you to subscribe to a “free” offer. Next, what follows week after week is a constant barrage of self-serving, contextually disconnected sales pitches.

Remember, with their mindset, you’re assumed to just be another “cow” in the “herd.” So if you liked free offer A, then just like all the other cows, you’ll moo for product B, C and D too.

There’s no serious effort or energy dedicated to connecting with you and building a bridge of friendship, or likability. And there’s certainly no effort to win your trust, other than tricks and triggers and the stacking of dubious “proof.”

Alternatively, as an active New Media marketer… you reverse your mindset, and not necessarily the delivery channel. Here’s what I mean.

Email is not the problem in this example. It’s just a delivery channel. Blaming email is like blaming a gun for killing someone. It’s the person pulling the trigger that’s the problem, not the tool.

The CHARM™ Formula

The point is not to stop using email, as many New Media marketing “experts” would advise. What you need to do is to time your email offer based on C.H.A.R.M.™ That is the Tribal Seduction Formula of: Captivate – Hook – Advance – Reinforce – Motivate.

In this example we’ll assume the email is to your own subscriber list. So we’ll assume that you’ve applied the formula at the first Seduction Level; converting a visitor into a friend (subscriber.)

At this 1st level of list building, you are looking to gather members of your Tribe from the open marketplace. To apply this Tribal Seduction formula you:

1. Captivate attention
2. Hook emotions
3. Advance trust
4. Radiate desire
5. Motivate action… which in this case was joining your subscriber list.

All this can be done in one single interaction at this initial level… IF, and ONLY IF you have an actual online presence (not just a plain old Web site.)

Now, let’s see how the CHARM™ formula works at the next seduction level. That is converting a friend to family (which means they become a customer or client.) People have become a subscriber, a friend, because they had a high enough level of trust to be moved to a 1st level action.

If you don’t apply the entire sequence of the Tribal Seduction Formula again at this 2nd level, you’ll be trying to Move them to action (the last step in the formula) based on the lower level of trust established in the Level 1 Seduction.

Basically, it’s cheating.

You’re cheating your Tribe, and you’re cheating yourself

You can try to move people to the next level without repeating the CHARM™ Formula, but count on your conversions being a fraction of what they could be if you applied the formula again. (Keep cheating like this over and over again and you’re smart enough to see how this approach quickly destroys even the largest of prospect lists.)

We’ll be going into the CHARM™ Formula in much more depth as time goes on, and showing how to apply it at all seduction levels.

For now, just understand that every point where you are attempting to move a person to action is a gap. Picture a deep gorge or ravine. That gap must always be bridged with trust. The trust built at the 1st Seduction Level is just a rope bridge. You can’t drive a bike or car over it yet, and you certainly can’t cross with a tractor trailer full of products.

By repeatedly applying the Tribal Seduction Formula you are nurturing relationships to turn visitors into friends, and friends into family. And all things being equal, people will always buy from friends and family. That is a an irrefutable and incontrovertible fact.

Applying the CHARM™ Formula of “Captivate – Hook – Advance – Reinforce – Motivate” doesn’t mean more work. It just requires a little different strategy applied with the right mindset. Both of these are the opposite of the way most marketers think. Repeated testing shows the Tribal Seduction Formula yields an increase of 800% to 1000% higher response than old school online marketing methods!

Wouldn’t you be willing to take a little different set of actions, to make a lot more money?

In part 2 of this article, we’ll reveal how you can win more business with Reversal #2: The waves and the weather.

John Paul Micek is a co-founder of the RPM Success Group ® Inc., the leader in software, strategies & coaching to double your profits in 12mos or less in the New Economy. QuanSite New media marketing software is one of those tools. He is author of the 1st published book on New Media marketing, the best seller Secrets Of Online Persuasion.

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